FUTURE IN 3D

For today's post I would like to make some reflexions about 3D Art, and the new direction and perspective sama-sama-studio will take in the next few months.

I am a true believer that 3D illustration is the future. And if you take a look at the history of Art and animation, you will see why.

Humans have always searched for ways of expressing themselves graphically, to preserve their history, and to be remembered.

Ever since we have knowledge of the human existence, there have been graphic evidences of our life in earth. First the haunting scenes in the rock of the caves, the carvings of hieroglyphics in the ancient Egypt, the  portraits in the 16th century... 

We started painting the history, for preventing it to be forgotten, but once the photography took its rightful place as the official history preserver, Art became the tool to create a new reality.

There was no need to paint the people, or the events, but to express the artist's feelings, and to create a whole new world of inspiration and imagination.

So the illustration techniques started evolving into more artistic and experimental ways.

A true revolution was the beginning of the animation. Then, the illustrations and drawing would come to live, and we could see many stories that would have been impossible to film with real world video Cameras.

Nowadays, with the evolution o the Computers and their improved computational power, we have been able to create hyper realistic illustrations in 3D, that could easily be mistaken for real photographs.

James Cameron's movie Avatar, is a clear proof of this evolution. He created a virtual three-dimensional world, and he made a movie with alien actors that can be easily believed to be real.

So here is my guess... 3D Art will eventually overcome illustration and animation, even photography!

We are tired of seeing photo commercials so photoshopped that they should probably just paint them instead of going through that much trouble.

Once the 3D Technology settles, there will be no need of any actress, or makeup artist, or photographer... Because one only person, will be able to model, texture, light and render a perfect photo realistic image of any kind.

That moment is not that far away form today... so as I believe, the 3D will become the primary way of creating new realities.

Going back to illustration and animation, we can see an increasingly number of animation films that use 3D techniques to create the backgrounds, sometimes even the characters themselves.

Not to mention that for most of the animation films that are made nowadays, the chosen technique is the 3D: Shrek, all the Pixar's movies, and the newly released Tangled, are some of the examples.

No wonder why this is happening. Instead of drawing the same character over and over through millions of frames, artists now just have to model it once, and have him in any position or angle they want, increasing the realism, and what's more important, saving time.

Art is evolving into Computer Graphics, and so must we.

I found my true inspiration in this sector of 3D art, thanks to Pixologic's brilliant ZBrush, and such other wonderful CG programs such as 3D Max and Maya.

That has lead me to reconsider the purpose of sama-sama-studio as a multi disciplinary Graphic Design Studio, to focus it into specializing in  3D, over any other kind o illustration.

So with the beginning of 2011, the studio will continue with the same Graphic Design and Illustration activities as before, only this time we will be centered in creating and experimenting with the variety and possibilities that only 3D and computer graphics can offer.

I will keep you posted : )